Before Matsubara though, it was Mariya Takeuchi’s “Plastic Love” that went viral on YouTube in 2018.Īnd my boyfriend loves “Plastic Love.” In fact, he loves the song so much that any recent releases he enjoys enough to add to our collaborative Spotify playlist, we realized, vaguely exude the “Plastic Love” nostalgia of the ’80s (despite my boyfriend being a ’90s baby, but I have learned to not challenge him on that). Just as recently this past January, Miki Matsubara‘s “Stay With Me” was at the heart of a leading trend on Tik Tok and Instagram. In Japan, the last five years have seen a rise in new music inspired by the ’80s, especially city pop. With the millions of tracks at our fingertips, millennials and boomers alike revisiting their high school favorites, up-and-coming artists have the largest pool of inspiration in human history at their disposal. This is a common occurrence when listening to music, especially of the pop genre. It’s like a tickle in the brain, when you hear a song for the first time and there’s something that sounds familiar.
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